Summary
- Profile Type
- Business request
- POD Reference
- BRIE20250314005
- Term of Validity
- 14 March 2025 - 14 March 2026
- Company's Country
- Ireland
- Type of partnership
- Commercial agreement
- Targeted Countries
- All countries
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General information
- Short Summary
- The Irish company specialises in home fitness and studio equipment and accessories offering both direct-to-consumer and business-to-business solutions. They are seeking a partnership agreement with a European manufacturer capable of supplying high-quality machinery and accessories.
- Full Description
-
In addition to specialising in home fitness and studio equipment, the client has developed a comprehensive on-demand class and community app. Offering a diverse range of live and recorded Reformer Pilates sessions, the app caters to all levels while enhancing the user experience by combining the flexibility of on-demand classes with the engagement of live sessions. This interactive approach fosters a strong sense of community and motivation, making Pilates practice more immersive and enjoyable.
The company is actively scaling its operations and expanding into new markets. As part of this growth strategy, it aims to establish manufacturing in Europe to reduce lead times and streamline the supply chain.
With consistent month-over-month growth and positive market trends, the company is seeking a strategic manufacturing partner in Europe to enhance production capabilities and support expansion. - Advantages and Innovations
-
The company's unique selling proposition lies in its exceptional design, premium quality, and carefully curated color options. It is transforming the home Reformer Pilates market by addressing key limitations of traditional models, which are often too large, non-foldable, and impractical for home use.
While the market is becoming increasingly competitive, there is currently no established leader in the home Reformer segment. The company aims to scale rapidly and secure funding to position itself as the market leader. CE certification is a key requirement as it expands its reach. - Technical Specification or Expertise Sought
-
Core Capabilities:
Experience in the Reformer Pilates or broader fitness industry would be highly beneficial.
Location and Organisation Size:
The ideal partner can be based anywhere in Europe, with flexibility in organisation size.
The partner will work closely with the SME and have the capacity to manufacture a minimum of 500 reformers per month to meet production demands. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 3: Good Health and Well-being
Partner Sought
- Expected Role of a Partner
-
Experience in the Reformer Pilates or broader fitness industry would be highly beneficial.
Location and Organisation Size:
The ideal partner can be based anywhere in Europe, with flexibility in organisation size.
The partner will work closely with the SME and have the capacity to manufacture a minimum of 500 reformers per month to meet production demands. - Type and Size of Partner
- SME <=10
- Big company
- SME 11-49
- SME 50 - 249
- Type of partnership
- Commercial agreement
Dissemination
- Market keywords
- 07004008 - Other consumer products
- 07001007 - Other leisure and recreational products and services
- 09004008 - Other manufacturing (not elsewhere classified)
- 07001005 - Sport facilities (gyms and clubs)
- 07001004 - Sporting goods, hobby equipment and athletics clothes
- Targeted countries
- All countries