Summary
- Profile Type
- Business Offer
- POD Reference
- BOHR20250314003
- Term of Validity
- 21 March 2025 - 21 March 2026
- Company's Country
- Croatia
- Type of partnership
- Investment agreement
- Targeted Countries
- All countries
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General information
- Short Summary
- This innovative online platform offers a space for creative entrepreneurs, artisans, and artists to showcase and sell their handmade products to a broader audience. Designed to connect those who appreciate unique, authentic items with talented creators, the platform provides a seamless and secure way to engage in the online sale of handcrafted goods.
- Full Description
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The organization’s mission is to support and promote creativity, innovation, and art as essential drivers for the development of both the community and the individual. Through a variety of programs, events, activities, and collaborations with local communities, educational institutions, and the business sector, it strives to empower creative talents, encourage the exchange of ideas, and foster an inspiring environment that promotes growth and prosperity. The goal is to inspire small businesses to discover, develop, and harness their creative potential, contributing to a better world.
The organization aims to be a key driver of positive change through art, culture, and creative industries, cultivating an inclusive environment that encourages collaboration, idea-sharing, and the development of new projects and initiatives. Its vision is to ensure that every individual has the opportunity to pursue their creative dreams, building a world where creativity is valued, nurtured, and leveraged to address the most pressing challenges of our time.
• Advocating for education, mentoring, and organizing events to promote the creative industry and small local businesses engaged in handicrafts;
• Advocating for various forms of presenting the work of its members through public performances, workshops for organizing social, entertainment, and promotional events, in accordance with the law;
• Initiating collaboration with relevant state authorities, non-governmental organizations;
• Initiating and organizing courses, seminars, round tables, panel discussions, and other forms of verbal communication regardless of religious, national, or any other differences;
• Advocating for and providing support and assistance to women for life skills and independence through economic support, mentoring, business idea development opportunities, etc., regardless of their age, religious, or national affiliation;
• Advocating for an independent, sovereign, and unified, a country of equal peoples living within it;
• Advocating for and participating in the development of proposals, plans, programs, guidelines, recommendations for partners, such as foreign investors, in finding quality investment opportunities, in accordance with the law;
• Advocating for and securing services (facilities) to improve business processes and development strategies in finding quality investments, in accordance with the law;
• Initiating and providing various forms of education for members (foreign language courses, computer courses, sewing, handicrafts, home design, painting, etc.), in accordance with the law;
• Initiating and supporting women's rights, other rights established by international charters, conventions, agreements, and similar, as well as supporting the protection of fundamental human rights and freedoms.
One of the platform’s key goals is to contribute to sustainable development and promote the creative industry. It provides small entrepreneurs and artists with the opportunity to expand their reach and access new markets, while offering buyers the chance to support local creators and enrich their lives with products that carry both soul and a story.
This platform bridges tradition and the modern world, offering inspiration for those looking to bring creativity into their homes, as well as for those who wish to support handmade production and contribute to sustainable development.
The "Verified" section on the platform showcases brands, sellers, and products that have undergone a rigorous verification process to ensure their authenticity, quality, and sustainability. The Verified label guarantees that these sellers and products meet high standards of production, environmental responsibility, and ethical business practices. This section helps build trust among buyers, providing a clearer path to finding products that align with sustainable and ethical consumption. - Advantages and Innovations
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Global Reach: Handmade products can be sold to customers worldwide, reaching a much larger audience compared to local or physical stores.
Cost-Effective: Selling online eliminates the need for physical store maintenance, reducing overhead costs such as rent and utilities.
Convenience: Sellers can manage their shops from anywhere, and customers can shop 24/7 without the restrictions of store hours.
Personalized Shopping Experience: Online platforms allow sellers to showcase their unique craftsmanship, and customers can browse and select products based on specific preferences, creating a tailored shopping experience.
Customizable Products: Many platforms allow customers to request custom-made items, fostering stronger customer-seller relationships and increasing satisfaction.
Increased Visibility: Online marketing tools, social media integration, and SEO features help increase the visibility of handmade products, making it easier for sellers to attract potential buyers.
Community Engagement: Many online platforms foster a sense of community where artists and buyers can interact, share feedback, and support each other, creating a loyal customer base.
Innovative Features: Features like live chats, personalized recommendations, and integrated payment systems enhance the user experience, making it easier for both buyers and sellers to complete transactions smoothly.
Sustainability and Transparency: Handmade products often come with a story, and online platforms provide the perfect space for sellers to highlight their sustainable practices, ethical sourcing, and transparency about the creation process.
Analytics and Insights: Sellers can access detailed sales data, customer behavior insights, and inventory management tools to improve business strategies and make informed decisions. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 12: Responsible Consumption and Production
- Goal 5: Gender Equality
- Goal 8: Decent Work and Economic Growth
- IPR status
- No IPR applied
Partner Sought
- Expected Role of a Partner
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1. Market Expansion and Promotion: Partners with a larger market presence can effectively help expand the platform’s reach, enabling the seamless integration of new products and broader distribution. It is expected that partners with experience in the e-commerce sector can accelerate the platform’s global expansion through targeted marketing strategies and regional initiatives. This would allow for faster growth, an increase in the number of users, and better positioning in the competitive market of handmade products.
2. Understanding and Implementing Market Strategies: Investment partners should provide expertise in shaping market strategies for online sales of handmade products. Partners are expected to provide strategic advice for scaling the platform, introducing new product categories, and optimizing marketing channels. Additionally, investors should have a deep understanding of global market trends and consumer preferences, helping to adapt the platform to different target audiences.
3. Technical Support and Integration: Partners investing in the platform should bring technical resources, tools, and strategies to enhance the platform itself. This includes integrating advanced technologies for data analysis, sales optimization, and SEO, as well as implementing machine learning for user experience personalization. Investors could also contribute funds for the development of technological features, such as better automation of processes, mobile app integration, and overall improvement of user experience.
4. Collaboration in New Product Development and Innovation: Investment partners should provide funding and resources for further development and expansion of the assortment of handmade products on the platform. It is expected that partners invest in market research and the development of new product lines that can respond to changes in customer demand. Furthermore, innovative approaches to production, such as using eco-friendly materials or applying new technologies, should be part of the investment strategy.
5. Maintaining High Product Quality: Investors should support the implementation and enhancement of quality standards on the platform, ensuring that all products meet high standards. It is also expected that they invest in training and support for producers using the platform to ensure the quality, creativity, and authenticity of the products.
6. Logistics and Delivery: Investment partners should assist in optimizing logistics channels and improving delivery efficiency. This includes investing in advanced inventory management systems, order tracking, and expanding the network of logistics partners to enable faster and more cost-effective delivery of products to customers worldwide.
7. Customer Support and Handling Complaints: Partners investing in the platform should help build efficient customer support systems. It is expected that investors contribute to the development of systems for tracking customer interactions and implementing solutions that allow for quick resolution of complaints and improvement of the overall user experience on the platform.
8. Contribution to Sustainability and Responsible Business Practices: Investors should help implement sustainable business practices, whether through eco-friendly materials and production processes or through more efficient and environmentally conscious logistics solutions. It is expected that partners provide funding for the development of new sustainable technologies that would reduce the ecological footprint of the platform and the products sold.
9. Engagement in Joint Promotions and Events: Investment partners should contribute to organizing and promoting joint events, online campaigns, and other activities that would enhance the brand and products on the platform. Investing in marketing efforts and collaborating on promotions via social media can help attract new customers and increase brand recognition. - Type and Size of Partner
- Big company
- Type of partnership
- Investment agreement
Dissemination
- Technology keywords
- 11009 - Creative products
- 01003006 - Computer Software
- 02003005 - Information processing & Systems, Workflow
- 01005003 - E-Publishing, Digital Content
- 01006005 - Network Technology, Network Security
- Market keywords
- 07004001 - Clothing, shoes and accessories (including jewellery)
- 02006007 - Databases and on-line information services
- 07002005 - Other retailing
- 09003007 - Other services (not elsewhere classified)
- 07004008 - Other consumer products
- Targeted countries
- All countries
