Summary
- Profile Type
- Business request
- POD Reference
- BRRO20250422002
- Term of Validity
- 22 April 2025 - 22 April 2026
- Company's Country
- Romania
- Type of partnership
- Commercial agreement
- Targeted Countries
- All countries
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General information
- Short Summary
- A newly founded Romanian company is looking to establish exclusive partnerships with international brands in the baby and children sector, particularly toys and clothing. The company is focused on introducing unique, high-quality products to the Romanian market through strategic resellers, local promotion, and brand representation. They are seeking to collaborate with emerging or established brands looking for a dedicated, growth-driven commercial agency partner in Eastern Europe.
- Full Description
-
The company was established in 2025 as a family business with a clear mission: to bring fresh, exciting, and high-quality children’s products to Romanian families. The founders have extensive experience in sales, business development and marketing and bring strong motivation for building long lasting partnerships with brands and resellers alike.
The company acts as a commercial bridge between international manufacturers and the Romanian market, offering exclusive representation for toys, babywear, and children's fashion brands. By handling brand awareness, reseller outreach, and local adaptation, the company provides a full-service approach to market entry. Marketing campaigns are tailored to the Romanian audience, including translation and localization of brand materials, social media management, and building reseller networks both online and offline.
As a small and flexible team, they can move quickly, adapt to partner needs, and maintain close, personal communication throughout the collaboration (commercial agency agreements). - Advantages and Innovations
-
The company offers its partners a strong local presence in Romania without the overhead of setting up local operations. Their exclusive representation model ensures full dedication to building the brand's reputation, increasing visibility through localized campaigns, and growing sales through carefully selected resellers.
They aim to build long-term relationships with their partners, working collaboratively to refine go-to-market strategies, adapt product messaging, and position the brand for success. Best of all, there is no risk for the brands. Their entire service is performance based, they would earn a commission on the sales they generate in Romania. - Technical Specification or Expertise Sought
- The ideal partners are companies producing toys, clothing, or related products for babies and children. Products should meet EU safety standards and preferably hold relevant certifications (CE marking, EN71, GOTS, etc.). The company is open to working with both small, boutique brands and larger players, provided there is a shared commitment to quality, aesthetics, and ethical production. Volumes can be small at first, with the potential to scale up as the brand gains traction locally.
- Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 9: Industry, Innovation and Infrastructure
- Goal 3: Good Health and Well-being
Partner Sought
- Expected Role of a Partner
- The company is looking to collaborate with producers of children’s toys and clothing who are interested in entering or expanding their presence in the Romanian market through an exclusive local representative. The ideal partner would be open to a close working relationship, providing marketing materials and support while trusting the company to adapt their message for the local audience.
- Type and Size of Partner
- Other
- SME 50 - 249
- R&D Institution
- SME 11-49
- SME <=10
- Type of partnership
- Commercial agreement
Dissemination
- Technology keywords
- 11002 - Education and Training
- 03005007 - Textile fibres
- 03010 - Household Goods & Appliances
- 11009 - Creative products
- Market keywords
- 07004001 - Clothing, shoes and accessories (including jewellery)
- 07004008 - Other consumer products
- Targeted countries
- All countries