Summary
- Profile Type
- Business request
- POD Reference
- BRFR20250422018
- Term of Validity
- 23 April 2025 - 23 April 2026
- Company's Country
- France
- Type of partnership
- Commercial agreement
- Targeted Countries
- Belgium
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General information
- Short Summary
- A well-known French manufacturer of electric-assist bicycles, the company designs and assembles its models in France, paying particular attention to performance, design and durability. With the ‘Origine France Garantie’ label, the brand stands out for its technological innovations and premium positioning. As part of its international expansion, the company is looking for a sales agent based in Belgium to identify and structure a network of specialist distributors.
- Full Description
-
A French manufacturer of top-of-the-range bicycles is looking for a sales agent in Belgium to develop its network of distributors as part of a commercial agreement. The company is looking for a sales agent based in Belgium to identify and structure a network of specialist distributors (cycle shops, sports retailers, upmarket shops).
The company designs and manufactures a complete range of electrically assisted bicycles for urban, recreational and tourist use. The models feature:
A sleek, ergonomic design,
Frames made from 100% steel
Integrated long-range batteries,
High-performance motors,
All our bikes are assembled in France, to ensure quality and proximity, with a structured and responsive after-sales service.
The company offers a range of bikes from urban models to cargo bikes and trekking bikes.
The sales agent's role will be to:
Prospecting and qualifying potential distributors on the Belgian market,
Presenting the brand's offer and advantages to retailers,
Assisting distributors with product implementation,
Ensuring regular monitoring and reporting on market trends.
The main target customers are:
Shops specializing in cycling or soft mobility,
Sports chains with a cycling segment,
Active tourism operators looking to offer electric mobility solutions. - Advantages and Innovations
-
The bikes on offer have a few differentiating features:
Origine France Garantie label, ensuring transparency and quality,
Intelligent technology for managing electric assistance,
Contemporary design, adapted to the expectations of an urban and active clientele,
Marketing support and sales materials provided to partners. - Technical Specification or Expertise Sought
-
The manufacturer is looking for an independent sales agent based in Belgium, with a solid knowledge of the local market. The candidate will need to demonstrate:
An ability to structure a network of specialized distributors,
An aptitude for B2B sales negotiation,
An awareness of technical and innovative products,
A good command of local languages (French and/or Dutch).
This partnership is part of a drive for sustainable growth in a market with strong demand for clean, high-performance mobility solutions. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Not relevant
- IPR status
- No IPR applied
Partner Sought
- Expected Role of a Partner
-
The ideal agent will have:
Experience in the cycle or sports equipment sector,
An active professional network in Belgium, particularly in the retail sector,
The ability to work independently while maintaining a close relationship with the company. - Type and Size of Partner
- Big company
- SME 50 - 249
- SME 11-49
- R&D Institution
- SME <=10
- Other
- University
- Type of partnership
- Commercial agreement
Dissemination
- Market keywords
- 09004008 - Other manufacturing (not elsewhere classified)
- Targeted countries
- Belgium