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Finnish company seeks new distributors for ergonomic seating solutions from US, Canada, France, Germany, Benelux and UK market.

Summary

Profile Type
  • Business Offer
POD Reference
BOFI20250327015
Term of Validity
3 April 2025 - 3 April 2026
Company's Country
  • Finland
Type of partnership
  • Commercial agreement
Targeted Countries
  • Canada
  • Luxembourg
  • Germany
  • Belgium
  • Netherlands
  • United Kingdom
  • France
  • United States
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General information

Short Summary
A Finnish company specializing in ergonomic seating solutions, including saddle chairs, is offering distribution opportunities. The company is seeking distribution partners in the USA, Canada, France, Germany, Benelux, and the UK who are interested in expanding their product range with health-focused seating solutions and entering long-term distribution agreements.
Full Description
A Finnish company specializing in ergonomic seating solutions focuses strongly on saddle chairs designed to improve posture and reduce discomfort during extended periods of sitting. These products are ideal for various environments, including office spaces, healthcare settings, and home offices, as well as for individuals aiming to enhance their ergonomic setup and overall comfort.

The seating solutions are carefully designed to support the spine's natural alignment and encourage active sitting, making them suitable for anyone seeking to improve health and well-being while working or studying. With growing awareness of the importance of ergonomics in preventing musculoskeletal disorders and promoting better posture, these products continue to gain popularity.

To further expand global presence, the company is actively seeking distribution partners in key markets, such as the USA, Canada, France, Germany, Benelux, and the UK. The cooperation type is specifically chosen to leverage established distribution networks and local expertise in these regions. The primary objective is to build strong, long-term partnerships with distributors who are passionate about promoting health-focused ergonomic products and who are able to introduce the solutions to new customers.

By collaborating with reliable and committed distribution partners, better access to high-quality ergonomic products can be offered, meeting the growing global demand for innovative seating solutions. These partnerships aim to not only extend the company’s reach but also contribute to improving comfort and wellness for individuals worldwide.
Advantages and Innovations
The ergonomic saddle chairs feature a divided seat design that promotes proper posture and dynamic sitting. This innovative structure supports the spine's natural curve, reduces pressure on the lower back and hips, and enhances circulation — all of which contribute to long-term health. The chairs are fully adjustable to provide comfort for a wide range of body types and work environments.

In addition to saddle chairs, a range of ergonomic seating solutions are available to further improve comfort and posture. For those who spend extended periods sitting or driving, the company have the product Driver which offers targeted support and the Pillow, which is a revolutionary improvement in sleep ergonomics - it leaves the neck veins free, allowing unrestricted blood flow to the brain.

These ergonomic solutions contribute to several health benefits, including:

- Pelvic Floor Muscle Activation: Encourages natural muscle engagement, supporting pelvic health.
- Improved Circulation: Enhances blood flow by reducing pressure on the lower body.
- Back Health: Alleviates spinal strain and reduces back pain through dynamic sitting.
- Knee and Hip Joint Health: Promotes joint-friendly posture, supporting better mobility.
- Brain Circulation: Improved blood flow supports cognitive function and mental clarity.

The seating solutions are certified according to Möbelfakta and ISO 9241-5 standards, ensuring high quality, ergonomic excellence, and sustainability. Manufacturing prioritizes environmentally responsible practices, including the use of sustainable materials and energy-efficient production methods.

Ideal for anyone seeking ergonomic comfort and long-term health benefits, these solutions are especially valued by office workers, healthcare professionals, physical therapists, and individuals working from home.
Stage of Development
  • Already on the market
Sustainable Development Goals
  • Goal 3: Good Health and Well-being
  • Goal 13: Climate Action
  • Goal 11: Sustainable Cities and Communities
IPR status
  • IPR granted

Partner Sought

Expected Role of a Partner
A distributor with experience in selling ergonomic work chairs is currently being sought for the US, Canada, France, Germany, Benelux, or UK markets. The ideal partner will take responsibility for local sales, distribution, marketing, and customer support. Key responsibilities include establishing relationships with local resellers and end customers, maintaining product availability, and managing customer inquiries and returns.

A minimum of two years of experience in distributing ergonomic or work chairs is preferred, along with a strong network within the office equipment and health-related product sectors. A dedicated sales and customer service team is also essential to handle inquiries and support product sales efficiently.

Expected tasks include:

- Managing product distribution and sales in the designated region.
- Running local marketing campaigns, including participation in trade shows and collaboration with local influencers.
- Providing technical support and customer service to ensure high customer satisfaction.
Type and Size of Partner
  • SME 11-49
  • SME <=10
Type of partnership
  • Commercial agreement

Dissemination

Market keywords
  • 07002005 - Other retailing
  • 09004002 - Office furniture and other professional furnishings
  • 07004005 - Furnishing and Furniture
Sector Groups Involved
  • Retail
Targeted countries
  • Canada
  • Luxembourg
  • Germany
  • Belgium
  • Netherlands
  • United Kingdom
  • France
  • United States

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