Summary
- Profile Type
- Business Offer
- POD Reference
- BOPT20250421007
- Term of Validity
- 22 April 2025 - 22 April 2026
- Company's Country
- Portugal
- Type of partnership
- Commercial agreement
- Investment agreement
- Supplier agreement
- Outsourcing agreement
- Targeted Countries
- All countries
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General information
- Short Summary
- Portuguese start-up specializing in marketing technology (MarTech) is looking for supplier agreements with companies in the B2B sector interested in improving their relationship with customers through the integration of marketing technologies such as CRM, automation and business intelligence. The company’s purpose is to improve the marketing and sales results of the companies it works for through integrated marketing, sales and technology solutions.
- Full Description
-
The Portuguese start-up has developed an approach to implementing CRM, automation and business intelligence software, with a multidisciplinary team of management, marketing and software specialists responsible for analysing, designing and implementing marketing and sales strategies and operations, supported by these IT systems (CRM, automation and business intelligence). The company offers a unified solution of end-to-end services, activating marketing technology partnerships that make it possible to optimize CX design, multichannel marketing and the personalization of interactions with potential and current customers.
Solutions offered:
- Customer Relationship Management (CRM)
- Marketing Automation Platform (MAP)
- Sales automation software
- eCommerce automation
- Marketing analytics
- Artificial Intelligence
- Integration of solutions
- MarTech training
The company was founded in 2017, has 5 employees and is located in a business incubator in the Centro Region of Portugal, which places the company in a unique ecosystem that allows for innovation and the development of R&D projects with other technology companies and with the city's scientific and university community. The start-up has experience and long-term partnerships with some of the leading MarTech brands, guaranteeing in-depth technological knowledge and the quality of the solutions developed.
The Portuguese start-up sees the digital transformation program as a three-phase project that allows teams to be aligned, processes to be optimized, marketing & sales strategies to be defined and technologies to be implemented to support growth, ensuring that MarTech actively contributes to achieving business objectives:
1 - Analysis and strategy: diagnosis of the company's digital maturity and marketing and sales performance, in order to automate workflows and design a transformation strategy involving people, processes and technologies.
2 - MarTech implementation: customization of low-code/no-code artificial intelligence, CRM, automation and analytics software to support repeatable and scalable sales outreach, go-to-market, nurturing and RevOps strategies, operations and processes.
3 - Continuous improvement: optimization and continuous improvement of processes and systems, ensuring that MarTech contributes to intelligent business automation and amplifies the capabilities of your marketing and sales teams.
The company intends to establish supplier agreements with companies in the B2B sector interested in improving their relationship with customers through the integration of marketing technologies such as CRM, automation and business intelligence.
Type of Partnerships Sought:
• Commercial Agreement: Partners will act as resellers of the compaany’s services, receiving a commission for sales made;
• Outsourcing Agreement: The Portuguese company can provide implementation services directly to the partners' clients, while the partners focuses on sales and customer support;
• Supplier Agreement: Partners can integrate the company’s services into their existing solutions, offering a more comprehensive package to their clients;
• Investment Agreement: The company is also open to partnerships where partners can invest in them to strengthen collaboration and jointly expand in the international market. - Advantages and Innovations
-
The company holds certifications in various areas and technologies, including:
- Certification of Zoho Authorized Partner
- Certification of HubSpot Gold Partner
- Certification of Salesforce Administrator
- Certification of Amplemarket Partner
In addition, it also works and partners with other technologies such as Microsoft Dynamics 365, Ontraport and SALESmanago. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Not relevant
Partner Sought
- Expected Role of a Partner
-
By combining IT and Marketing Consulting skills in its service offering, the start-up positions itself as a hybrid between the business model of software integrators and marketing agencies, known as MarTech specialists or agencies.
The company's internationalization strategy therefore involves offering its CRM and Automation technology implementation services.
The company intends to establish supplier agreements with companies in the B2B sector interested in improving their relationship with customers through the integration of marketing technologies such as CRM, automation and business intelligence.
Tasks to be preformed by the partner sought:
1. Promote and sell the company’s services (implementation services for CRM systems and automation);
2. Integrate the company’s systems into their service offerings, potentially in a white label model;
3. Provide technical support and follow-up to end customers;
4. Collaborate with the Portuguese company in developing marketing and sales strategies to promote the services. - Type and Size of Partner
- SME 11-49
- SME <=10
- SME 50 - 249
- Type of partnership
- Commercial agreement
- Investment agreement
- Supplier agreement
- Outsourcing agreement
Dissemination
- Technology keywords
- 01004009 - CRM - Customer relationship Management
- 01003010 - Databases, Database Management, Data Mining
- 02003005 - Information processing & Systems, Workflow
- 01003006 - Computer Software
- Market keywords
- 02007016 - Artificial intelligence related software
- 02007015 - Integrated software
- 02007005 - Communications/networking
- 02007008 - Business and office software
- 02007022 - Software services
- Sector Groups Involved
- Creative Industries
- Electronics
- Targeted countries
- All countries