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Serbian Startup Revolutionizing Beekeeping with AI & ESG-Driven Innovation

Summary

Profile Type
  • Business Offer
POD Reference
BORS20250414022
Term of Validity
14 April 2025 - 14 April 2026
Company's Country
  • Serbia
Type of partnership
  • Commercial agreement
  • Investment agreement
Targeted Countries
  • All countries
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General information

Short Summary
ITGO is a startup specializing in AI-powered detection and segmentation solutions. Their
flagship project, TRUT AI, helps beekeepers efficiently identify queen bees using a mobile
application powered by deep learning. The app improves hive management, reduces colony
loss, and enhances productivity. Additionally, ITGO introduces an ESG-focused sponsorship
model, enabling companies to support beekeeping sustainability while meeting environmental
compliance standards.
Full Description
ITGO is an innovative startup dedicated to developing AI solutions for object detection and
segmentation. The company specializes in creating custom AI models, datasets, and complete
end-to-end applications that address real-world challenges. Their latest project, TRUT AI, is an
AI-powered mobile application designed to help beekeepers quickly and accurately locate
queen bees within their hives, solving a major challenge in modern beekeeping.

Queen bee identification is a crucial yet time-consuming task in hive management. Traditional
methods require manual frame inspection, which is inefficient, especially for large-scale
beekeeping operations. TRUT AI leverages a custom-trained YOLOv8 neural network to scan
hive frames in real-time using a smartphone camera, instantly detecting and marking the queen
bee on the screen. This significantly reduces search time, enhances hive monitoring, and
minimizes the risk of colony collapse due to mismanagement.

Beyond its technological innovation, ITGO has developed a unique business model that benefits
both beekeepers and corporations. For beekeepers, TRUT AI offers an intuitive AI-powered
detection tool that improves efficiency, reducing hive inspection time by up to 70%. For
companies, the platform introduces an ESG-driven sponsorship program where businesses can
sponsor beehives, helping them achieve sustainability goals, reduce ecological taxes, and
improve corporate environmental responsibility scores.

The TRUT AI system integrates several key functionalities:
Queen bee detection using AI-based object recognition.
Hive health tracking with real-time data analytics.
A beekeeper database for monitoring multiple hives.
QR code integration for streamlined hive management.

The solution is scalable and designed to support different user needs:
Individual beekeepers can use TRUT AI to optimize hive maintenance.

Commercial beekeeping operations can implement the tool for large-scale hive
monitoring.
Companies can sponsor hives, receive environmental impact reports, and support
biodiversity conservation.

TRUT AI has undergone MVP development and real-world validation through surveys and pilot
tests with beekeepers, confirming its market need. Future developments include improving AI
accuracy, expanding dataset diversity, and integrating additional features like disease detection
and automated hive management insights.

With an increasing global focus on sustainability and biodiversity, ITGO aims to position TRUT
AI as a key tool in modern beekeeping, ensuring smarter hive management while fostering
corporate environmental responsibility.
Advantages and Innovations
TRUT AI combines AI-powered detection with an innovative business model, offering both
technological and economic benefits to beekeepers and corporations. The key advantages of
TRUT AI include:

1. Advanced AI Accuracy:
The app utilizes a custom YOLOv8-based neural network trained on a diverse dataset of
over 20,000 hive images.
Real-time queen bee detection improves accuracy and efficiency, significantly reducing
manual search time.
2. User-Friendly and Scalable:
Designed with an intuitive UI/UX, ensuring accessibility for both professional and hobbyist
beekeepers.
Supports Android and iOS platforms with guest access for easy adoption.
3. Beekeeping Efficiency and Hive Health:
Reduces queen identification time by 70%, leading to better hive monitoring.
Lowers the risk of colony collapse due to missed queen replacement needs.
4. ESG-Driven Sponsorship Model:
Companies can sponsor hives, improving their environmental compliance while
supporting biodiversity.
Enables organizations to receive ESG credits, tax reductions, and branding benefits
through sustainable practices.
5. Future Innovations and Expansion:

Plans for disease detection integration, hive analytics, and cloud-based monitoring.

Expansion to global beekeeping communities through strategic partnerships and AI-
enhanced research.

With AI-driven precision and an environmentally sustainable approach, TRUT AI sets new
standards in beekeeping, offering a scalable, market-driven solution that supports both
agriculture and corporate sustainability efforts.
Stage of Development
  • Available for demonstration
Sustainable Development Goals
  • Goal 11: Sustainable Cities and Communities
  • Goal 3: Good Health and Well-being
  • Goal 13: Climate Action
IPR status
  • No IPR applied

Partner Sought

Expected Role of a Partner
ITGO is actively seeking commercial partners with experience in agritech, apiculture, precision agriculture, or ESG-related solutions, to support the scaling of TRUT AI and expansion of its client base across Europe.

Ideal partners are organizations or companies with established sales, distribution, or advisory networks in one or more of the following domains:
– Beekeeping equipment and hive technology suppliers,
– Agritech solution providers,
– ESG and sustainability consultants,
– Cooperatives or agricultural distributors,
– Environmental and biodiversity organizations working with corporate ESG compliance,
– Digital farming platforms.

The role of the commercial partner would include:

Market development and client acquisition: Actively promoting TRUT AI to national and regional beekeeping networks, professional associations, and cooperatives.

Onboarding and support: Assisting local users (beekeepers) in onboarding to the TRUT AI app and understanding how AI-driven queen detection enhances colony health and productivity.

Localized promotion: Supporting awareness campaigns tailored to local market contexts, including events, demos, webinars, and beekeeping expos.

ESG sponsorship matchmaking: Connecting local companies with ITGO’s ESG sponsorship model to facilitate new partnerships aligned with biodiversity and environmental goals.

Feedback and localization: Providing insights on country-specific needs to support UI/UX optimization, documentation, and localized onboarding strategies.

This partnership would be structured as a commercial agreement with technical assistance, a distribution agreement, or a services agreement, depending on the partner’s profile and geographic scope.

ITGO is also open to discussions with investors interested in early-stage innovative companies within the following sectors:

– Artificial Intelligence (AI),
– Precision agriculture,
– Sustainable food systems,
– Climate tech and ESG technologies,
– Digital tools for biodiversity and ecological resilience.

Investors would support the following growth milestones:

Product scaling: Enhancing the TRUT AI platform, expanding its capabilities beyond queen bee detection to include other aspects of hive health, anomaly detection, and data-driven decision support.

Internationalization: Strategic market entry and operational setup in 3–5 priority EU markets, with potential co-funding for localized teams.

B2B and B2G development: Expanding ESG-driven partnerships with corporations and municipalities aiming to fulfill biodiversity and sustainability obligations.

Data monetization and analytics: Building predictive tools and dashboards based on aggregated hive data to support climate and pollination monitoring services.

Investor partnerships may take the form of equity investment, co-development partnerships, or convertible funding models, depending on strategic alignment and stage of funding.
Type and Size of Partner
  • Big company
  • SME 11-49
  • SME 50 - 249
Type of partnership
  • Commercial agreement
  • Investment agreement

Dissemination

Technology keywords
  • 01003003 - Artificial Intelligence (AI)
  • 01003012 - Imaging, Image Processing, Pattern Recognition
  • 07001007 - Precision agriculture
  • 01003008 - Data Processing / Data Interchange, Middleware
Market keywords
  • 09005 - Agriculture, Forestry, Fishing, Animal Husbandry & Related Products
Sector Groups Involved
  • Agri-Food
Targeted countries
  • All countries