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A UK Start-up is looking for a partner with an experience in game development

Summary

Closed for EoI
Profile Type
  • Technology request
POD Reference
TRGB20250317005
Term of Validity
17 March 2025 - 17 March 2026
Company's Country
  • United Kingdom
Type of partnership
  • Commercial agreement with technical assistance
Targeted Countries
  • All countries
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General information

Short Summary
A UK Life Coaching start-up is developing an idea for an interactive relationship coaching game to promote knowledge & wisdom in the public emotional health and well-being space. The project combines game development, design, storytelling, and a toolbox of coaching tools to create a virtual board game and a multimedia wisdom platform.
The start-up seeks a partner with an experienced game developer(s), who would be interested to submit a joint proposal under EIT Culture & Creativity Call.
Full Description
The problem within the mental health space that this start-up is addressing is interpersonal relationship breakdown i.e. relationships in need of repair. This begins with the relationship we have with ourselves, commonly referred to as our mental health.

Mental health affects everyone: it is proven that support from one’s personal environment plays a significant role - both for prevention and for the recovery of mental health. And still, low-barrier solutions to create a shared understanding are rare.

30 years one to one coaching experience has identified emotional health and wellbeing as a gap in the mental health market space, which has had less attention than it deserves. It describes how we feel about ourselves and others, e.g. low confidence and self-esteem. This area has a huge impact on our human relationships and is the one this start-up will be addressing in this project.

This UK start-up is planning a project that aims to develop and promote a virtual board game with a multimedia online collective wisdom platform, focused on the emotional health and well-being aspect of mental health. They combine creative disciplines such as game development, graphic design, and storytelling with relationship coaching methodology and research.

The start-up is still looking for a creative game design partner under a commercial agreement with technical assistance to create this virtual board game and develop complementary content for the platform. Optionally, they’re also looking for assistance with conducting a study on the game’s effectiveness.

With the relevant partner the start-up is planning to submit a joint proposal under the EIT Culture & Creativity Innovation Call (https://eit-culture-creativity.eu/short-innovation-projects-2025/).

Deadline for Expression of interest: 21.03.2025
Call deadline: 11.04.2025
Technical Specification or Expertise Sought
The start-up is looking for a another SME to assist with development of a virtual board game and complementary content for online collective wisdom platform.
Optionally, to conduct a study on the game’s effectiveness.
Stage of Development
  • Concept stage
Sustainable Development Goals
  • Goal 3: Good Health and Well-being
  • Goal 4: Quality Education
IPR status
  • No IPR applied

Partner Sought

Expected Role of a Partner
- develop a virtual board game and complementary content for online collective wisdom platform
- optionally conduct a study on the game’s effectiveness
Type and Size of Partner
  • SME 50 - 249
  • SME <=10
Type of partnership
  • Commercial agreement with technical assistance

Dissemination

Technology keywords
  • 11002 - Education and Training
Market keywords
  • 02007028 - Other software related
Targeted countries
  • All countries